Brand + E-Commerce Design
Focused on building a cohesive brand identity across print and digital, balancing major product rollouts. For new releases, responsibilities included creating launch identities and designing physical box packaging. In tandem, daily digital presence was driven by running the full social media pipeline— content strategy, design, and scheduling— while creating performance-focused digital ads.
Scope
Visual direction, lifestyle photography, product packaging design, e-commerce
Role
Lead Graphic Designer
Credit
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E-Commerce + Product Experience
Handled the product photography, shooting outdoor lifestyle photography, and designing the actual retail box packaging. Online, I built out the Amazon A+ content and listing images, and worked on the SEO to make sure people were finding the listings.
Scope
Enhanced brand content, packaging design, product + lifestyle photography, photo retouching
Role
Lead Graphic Designer
Credit
Packaging layout by Coleman
Brand & E-Commerce Design
Reimagined the visual identity and digital presence across e-commerce platforms, blending repurposed assets with newly produced product and lifestyle photography.
Scope
Identity rebranding, enhanced brand content, social media, lifestyle + product photography
Role
Junior Graphic Designer
Credit
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Design & Print
Alongside members of the Design Practicum Internship Course at Rutgers University, we produced and designed an activity booklet for the museum’s poetry education initiative. The project engages with selected works by Wassily Kandinsky and Etel Adnan, exploring how design can support slow reading, interpretation, and interaction within The Aye Simon Reading Room.
Scope
Print design, illustration, typography, concept development, print preparation
Role
Graphic Design Intern
Credit
Selected photography by Arielle Gray, printing by Lucky Risograph
Product Design
I worked closely with the client to capture a personailty that was entirely fun, bold, and whimsical. My focus was on translating that energy into the design so the final journal cover felt playful, yet polished.
Scope
Design & prototyping, illustration, typography
Role
Freelance Designer
Credit
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